By: Renee Grant

In the digital age, musicians seem to be a dying breed. So many artists make their music via digital mediums, it’s hard to find live bands who love to play. U2 guitarist The Edge is hoping to change that.

The Edge, real name David Evans, has teamed up with Fender to help us all become the rock stars we were born to be. Having supported music education for decades, he wants to inspire a new generation of music icons.

As a board member of Fender Musical Instruments Corp., Edge is looking to push an app called Fender Play, costing $19.99 a month, that helps to foster new students of the art.

“There’s still a lot of interest in guitar music, but it doesn’t appear at the forefront of contemporary culture,” Evans says. “It’s in the back there somewhere. This will help.”

Fender’s brand has become the standard in music through the 71 years since Leo Fender began crafting the world’s best guitars. Eric Clapton and Jimi Hendrix rank among the most well-known users of the premium instruments.

Edge often uses videos of his tour performances to help him remember how to play certain songs. He hopes the new app will work in much the same way for others.

“I’m not one who loves practicing the fundamentals the basics, the scales,” Evans said. “The quickest way to bone up on a tune is to see a video of someone playing it, or yourself playing it.”


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