By: Renee Grant

A new app from Universal Music aims to make every day Record Store Day for vinyl lovers!

The Sound of Vinyl Project means to pair people who enjoy the sweet crackle of records with the music they crave in a way similar to the now ubiquitous Tinder app, where users “swipe left” or “swipe right” depending on their attraction to other users.

The service is curated by Henry Rollins, and users get recommendations via text message alerting them to albums they might find appealing based on their profile and their past purchases.

While the project first launched in the UK a few years ago, it has finally expanded this month (October 2017).

In a recent interview, Rollins discussed the appeal of vinyl, saying, “Digital made music disposable. We don’t value listening to a stream as much as sitting down with a vinyl album and poring over the liner notes.  There are just more sonic frequencies on vinyl, more colors on the palette.”

He also adds that the service is meant to be both a discovery and a bit of education for users: “This site is a combination of discovery and education. I want to reach that one kid in Montana alone in his room with the Joy Division poster on the wall, and convince him to buy the first Velvet Underground album on 180g vinyl. I want them to hear ‘Led Zeppelin II’ the way I first did.  It’s the kind of experience they won’t get listening to an MP3 on their cell phone earbuds.”

If you’d like to get the app and try it for yourself, click here.


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