By: Renee Grant
Hollywood Boulevard is set to host some of the entertainment industries biggest stars, even though most of them are no longer alive. A new all-hologram theater opened with a headlining performance by Billie Holiday on Wednesday night (November 1st).
“When I saw this technology, it blew anything I had ever seen in audio and video technology way out the water. It’s really inspired me to pursue what is a totally new paradigm in live entertainment,” Alki David, founder and owner of Hologram USA, tells the Independent. “It’s a really visceral, exciting experience when you really see it.”
The theater boasts 200 seats, and cost about $1M to renovate. Other acts set for the venue include holographic fights, “freak shows,” and comedians such as the late Bernie Mac and Redd Foxx.
Hologram USA is the company responsible for bringing other acts back to life such as Tupac Shakur at Coachella music festival in 2012, and Michael Jackson at the Billboard Music Awards in 2014.
David also has plans to expand the technology to Chicago, reopening the New Regal Theater as the Avalon Regal Theater, with both holographic and live shows. Owner Jerald Gary was inspired by a mural on the side of the building of Redd Foxx, Nat King Cole, and Holiday.
“I said, ‘What if I could bring those guys back to life to really showcase in the neighborhood what black music was in the past?” Now, residents of the city, and from all over the world will have an opportunity to feel the experience of seeing these icons in a live setting.