Baby Names Website Changes Homepage to Honor Black Lives Lost to Violence

June 12, 2020

    Say their names.

    When you visit the homepage of, you won’t see the usual baby name trends and meanings. Instead, you’ll see a black box with the names of black Americans killed by police, or, in a few cases, civilians.

    The go-to baby naming website for expecting parents has turned the homepage into a somber memorial following George Floyd’s death, which inspired nationwide protests against police brutality and racial injustice.

    "Each one of these names was somebody's baby," the site reads as it lists over one hundred names including Floyd, Breonna Taylor, Eric Garner, Trayvon Martin, and Ahmaud Arbery, to name a few.

    The tribute sends a bold message, and one that founder and CEO Jennifer Moss stands by wholeheartedly.

    "Family is very important to us and we wanted to bring the message across that these people were loved and they have families that miss them," she told ABC News.

    "We wanted to make a statement in support of Black Lives Matter."

    In addition, the company has been tweeting out names that were previously left off the original list on the website and adding the hashtag "#BlackLivesMatter."

    "The list is growing as people are sending in additions," Moss told Mashable. "We are grateful and humbled to have helped further the conversation about systemic racism and violence in this country."

    The names on the homepage of the website will remain until further notice, Moss told ABC News.

    Other companies like Sephora are showing their financial support for racial equality by signing the 15% pledge.

    The pledge asks retailers to give at least 15% of their shelf space to black-owned brands.

    "We were inspired to make the Fifteen Percent Pledge because we believe it’s the right thing to do, for our clients, our industry and for our community," Artemis Patrick, chief merchandising officer at Sephora said in a statement.

    Aurora James, founder of the fashion brand Brother Vellies, started the movement to ensure black people were represented at major retailers. She's reached out to large organizations, including Whole Foods, Target, and Shopbop, to take the pledge.

    "We have seen an incredibly positive response from supporters all over the country, but we're just getting started on conversations with the bigger businesses to ask them to sign and make this a reality," James said.

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